NBC Olympics

 
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For the 2016 and 2018 Olympics, I led programming for NBC’s official Snapchat channel and advised NBC on digital strategy.

Working from Rio and Pyeongchang, I lead talented teams of content creators to optimize the Games for mobile viewing and reach young viewers. In 2016, our work amassed 2.2 billion views and 230 million minutes of consumption on Snapchat alone.

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