America The Beautiful

When Biden announced his election victory, the campaign released a video that was months in the making.

We hired videographers across the country to film people in their communities who inspired them, and then edited together the resulting footage to “America The Beautiful” by Ray Charles. The video received 48 million views on Twitter and over 22 million on Instagram.

“The video made clear that we, not he, were the focus, the story, the point of all of this,” wrote Frank Bruni of The New York Times, calling it “a gorgeous two minutes.”

It was inspired by the work of artist Lorraine O’Grady, who gave the project her blessing and was supportive throughout the production process.