Creation Of Tasty

If your Facebook feed was ever overrun by top-down cooking videos, I’m sorry – it’s my fault.

I, along with a very talented team, created Tasty, a digital food brand that now has over 100M followers on Facebook and 20M YouTube subscribers.

I oversaw the launch, creative direction, bringing it to market, and the brand’s international expansion to seven countries (including hiring and managing teams around the world).

Our initial launch goal was 500k FB page likes within the first month. We surpassed 1M, and kept growing from there.